Become a Cassidy Endorsed Artist

As a new and relatively small UK Company we are interested in working with performing artists to help us promote our brands and to help you develop your art and your career. We produce a wide range of guitars and basses to suit different styles of music and budgets under the Cassidy, Bluesville and Axeman UK Registered Trademarks, and we are now actively looking for successful solo performers or bands to add to our list of Endorsed Artists.


As a small manufacturing Company we are not in a position to give away our products at a loss – so please don’t expect them for free. However, we do consider Artist Endorsements that would offer you discounts on our products depending on your profile and exposure of your music through our websites.


The first thing we look for in a potential Endorsed Artist is that you really like one or more of our products. We want you to enjoy our products, use them at all of your gigs and recording sessions and tell others how great they are – this will be easy for you if you really like your new guitar / bass. We are particularly interested in artists with demonstrable experience of Social Media such as a following on youtube, facebook, twitter etc. This will give us an indication of whether or not you or your band has sufficient exposure — live shows, recordings, airplay, press — to enable a large number of people to see and hear the equipment you are endorsing.


Endorsement deals will also involve you producing photos and videos of you using our products which we can both use for promotional purposes. You will be also asked to publish reviews of our products. You may also be invited to attend Guitar shows / Product demonstrations along with us.


In terms of mutual promotion we will include you and your band with photos / videos on our Endorsed Artists page with links to your website. We would ask you to do the same for us with our Endorsed Artist logo (as shown above) and links to our website on your own homepage and also on your promotional material (posters etc.). You will also receive priority technical support on all of our products.


Endorsement arrangements are usually for 12 months and are renewable based on mutual agreement.


We value the richness of the World we live in expressed in terms of the diversity of people, music and culture. Consequently as an inclusive organisation, we welcome expressions of interest from artists from all types of backgrounds who also value diversity – if you can’t handle diversity please don’t apply.


If you like the sound of this and think that we might be able to work together please email me your details including the following to 


Name :

Address :

Telephone Contact :

Email :

Why you like our products :

Which products are you particularly interested in :

Band Name (if applicable) :

You / Your Band website :

Gigs played in last 12 months :

Gigs planned for next 12 months :

Links to Audio / Video recording samples :

Existing Endorsement arrangements:

Any other supporting information :


Unfortunately, we won’t be able to support all applications, but we will let you know the outcome as soon as possible.


If it looks like you are the kind of person that we think we could work with the next step would be that you would be invited to come along and see / try out our products at our Studio. I can guarantee that if you like the look and sound of our products as seen on our internet promotional photos / videos, you will be blown away when you actually see and play one of them – they are far better up close!


If you already own a Cassidy Guitar or Bass and don’t feel ready to join our Endorsed Artist programme then maybe you’d liked to be featured in our Players’ Gallery. Just email us a photo of you with your Guitar / Bass and you’ll appear in our Gallery. If you’d like to send us a review of your Guitar / Bass just email us a couple of paragraphs with a photo and we’ll put together a Review like this one which will be posted in our Blog with a link from your photo in our Players’ Gallery.


Thanks for your interest and I look forward to hearing from you.


Simon Cassidy
The Cassidy Music Company Ltd


  1. Kealan Kenny

    Hi there, my name’s Kealan Kenny. I’m a slide guitarist, dobro and pedal steel player. I’m recently graduated from the Cork School of music with a bachelor’s degree in Electric guitar. I’m currently on tour with Sara Ryan(Irish Folk artist of the year + Best New comer) in Ireland and have a small studio in Cork Ireland. I’ve a large reach to musicians within the city/country as I teach, tour and gig. Just wondering what your stance on endorsements or product ambassadors is? I think I could get more people buying your product! I’m a freelance session musician , and I play with other acts such as “Toucan” and Myles Gaffney. I gig locally three to seven times a week and have a healthy calendar of ticketed dates + local recording sessions. I feel like I can get you guys more coveage down here, and that we could have quite a healthy relationship seeing were only across the water. Here is a video of mine, please feel free to check out any of the videos on my page. Kealan

    • Simon Cassidy

      Thanks for your enquiry Kealan – I’ve sent you a pm via facebook. Hope to speak soon…

  2. Marc Gulli

    I live in Central NJ. I’ve been writing and playing guitar for many years. My guitar style has a major hard rock 80’s style feel to it. My former 80’s rock band Shyboy signed with FnA records in 2018. We played many clubs throughout the Tri-State area. Those were the days, now it’s time to move on.
    Today I’m working hard establishing the “Marc Gulli Project”. I’m doing all I can to get my guitar music heard. Please take a listen and enjoy my tunes! My ultimate goal is to record for Radio and TV.
    In 2019 I wrote and recorded guitar spots for both Philly Rock Radio, and RPM Radio. My music has been played on WDHA 105.5, RPM Radio, Kevin and Johnny E. Show, and Fryday Night with Fry. My main influences are Van Halen, Dokken, RATT, and The Who. I can’t wait to see what 2020 has in store for me.

    Thank you for listening! Music is my passion🎶
    Marc Gulli

    • Simon Cassidy

      Thanks Marc – email sent


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