My name is Simon CassidyI hope you find something that you like.
the best Tone
We carefully select the best Tone Woods from around the World which are then carefully matched within each of our Guitar designs. We catalogue all species and sources of our materials and offer full details to our Customers as required.
our Head Office
is in the North of England we design and manufacture Electric / Acoustic Guitars / Basses and Hard Cases / Gig Bags under the Cassidy®, Axeman® and Bluesville® UK Registererd Trademarks.
As a Guitar Teacher I learned early on that it is an expensive game to learn how to play the guitar. The cost of lessons then the increasing awareness and desire to own one of the big name brands means that a lot of people simply can’t afford this luxury against the more mundane (but essential) financial demands of life.
So we approached our business with the challenge of making a range of high quality guitars affordable for all Guitaristsfrom beginners through to professionals. We also seek to provide a personal service as all Guitars are setup, inspected and, in the case of the UKCB Series, built by me. As a consequence, you won’t find our Guitars in shops as we prefer to sell directly to our customers in order to keep quality high and prices as competitive as we can. So if you buy one of our Guitars then you’ll be dealing directly with me.
We carefully select the best Tone Woods from around the World which are carefully matched within each of our Guitar designs. We catalogue all species and sources of our materials and offer full details to our Customers as required. Unfortunately, due to the restrictions imposed by CITES since January 2017, sales outside of the European Union are now be subject to additional fees and delays of around 3 weeks. Apologies for this, but these factors are outside of our control. Please read the section on CITES for further details and if you have any questions please ask.
Our premium range is the UK Custom Built Series (UKCB) of Electric Guitars and Basses which are carefully built and setup by me in the UK using the very best components from around the World. Guitars from our Standard range are built to our design and specification in our production facility in China where they are made in small batches largely by hand by highly skilled Luthiers using traditional methods. All of our guitars undergo our meticulous Quality Inspection and Setup process by me here in the UK before delivery to our Customers.
If you would like to get your hands on one of our Guitars before you buy then you can see them at Guitar Shows across the Country – keep an eye on our facebook and Instagram for latest updates – or you can arrange an appointment at our Studio in Darlington, UK.
We approached our business with the challenge of making a range of high quality guitars affordable for all Guitarists from beginners through to professionals. The joy of this is to delight, and exceed the expectations of, our Customers – and we usually do.
I look forward to hearing from you.
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